Cuando hace tres semanas la organización de Photokina comunicó en una rueda de prensa que la Feria seguía adelante, ya dijimos que nos parecía muy complicado que se pudiese llevar a cabo por la crisis del COVID-19. Hoy Kölnmesse (los organizadores de Photokina) confirman nuestros presagios y cancelan el evento mediante una nota de prensa.

Tras la cancelación de múltiples Ferias éste año, incluyendo el Mobile World Congress de Barcelona y la CP+ de Japón en Febrero, era muy improbable que Photokina pudiese finalmente llevarse a cabo.  Más aún en la situación actual en la que está inmersa Europa, con el próximo cierre de fronteras a los que no sean ciudadanos de la Unión Europea del aislamiento de la población en varios de sus países, incluyendo España.

En la nota de prensa también se informa de que, a pesar de que Photokina quería pasar a ser un evento anual, la próxima feria será en Mayo de 2022. ¿Conseguirá realmente Photokina sobrevivir hasta entonces?

 

 

 

Nota de prensa oficial:

 

photokina 2020 is cancelled

After intensive consultation, Koelnmesse GmbH has decided to cancel photokina 2020, originally planned to be held 27 to 30 May 2020. The next instalment of the leading international trade fair for photography, video and imaging will be presented from 18 to 21 May 2022. The Imaging Innovation Conference will not be celebrating its première in 2020 as originally planned; a new date will be coordinated.

In general the management team of Koelnmesse has decided not to organise any own events on the part of Koelnmesse until the end of June 2020. This decision is supported by the crisis management team of the City of Cologne, which also recommended in its meeting on 18.03.2020 to cancel the trade fairs during this period.

This also happens against the background of the agreement reached on 16.03.2020 between the German federal government and the governments of the German states – laying down common guidelines for dealing with the coronavirus epidemic and explicitly including the general closure of trade fairs and exhibitions. This impairs the planning security for Koelnmesse and the participants of the trade fairs in Cologne far beyond the scope of the current scenarios. With this early announcement, Koelnmesse wants to give its exhibitors and visitors planning security.

The decision not to host the next edition of photokina until May 2022 was made with in view of several factors: Even before the appearance of the coronavirus, the imaging market was already subject to strongly dynamic movements. This trend will now gain momentum and must be factored into plans for the upcoming photokina. Added to this is the fact that our customers’ resources are already under heavy strain in 2021 – as a result of general economic trends as well as rescheduled events on the global trade fair calendar. The orientation towards 2022 gives everyone involved time enough to design the next photokina with an eye to the needs of the market, and of our exhibitors and visitors.

Kai Hillebrandt, Chairman of the Photo Industry Association [Photoindustrie-Verband e.V. (PIV)]: “It goes without saying that PIV completely stands behind the decision taken by Koelnmesse to cancel photokina 2020. The health of exhibitors and visitors is top priority at the moment. As the conceptual sponsor of photokina, we will do our utmost to assist the Koelnmesse with the planning of the next edition of photokina.”

 

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